In this highly competitive era, your website design is the only thing that provides it with an edge over other websites. For your website, designing is like an apparel, which if chosen and worn rightly can assist you to become the show stopper of your industry.
So, let see some of the key elements that need to consider while designing your website:
Keep Layout Simple and Clean
The structure of website layout should be simple and clean. Make sure you use the available space well. Always keep white space to the minimum. Text and Graphics should be visually balanced and aligned properly on the page. Also, make sure that text width is readable much to convey needed information.
Use Effective Typography for Improved Enhanced Readability
Typography is all about how well your type or text readable. While selecting the type, make sure that it best suits into your design and its theme. Use different colour contrast, typefaces, size for text because as they enable visual hierarchy and prevents confusion. Give appropriate attention towards the use of punctuation marks, uniform text alignment and proper spacing between lines and characters.
Use Customer- Centric Colour Theme
Colours play a key role in attracting visitors. Each colour represents different emotions and stimulates different responses. While designing your site, try colour schemes as per your target audience, like vibrant colours. For example if you are a cosmetic company, then go for bright colours if you want to target customers as professionals or business owners.
Use Clutter Free Designs Reflecting your Brand
Websites which are designed clearly are remarkable, easy to understand and read. Furthermore, designs connecting with brand’s purpose prove to be of vast assist in identifying and branding your business. Ensure that you design a website such that it reflects the quality of your product and company.
Make Navigation Easy
People usually like direct, clear and easy paths. Build a navigation system which makes visitors movement from one place to another on your website a pushover. Clearly, show where hyperlinks are and use contrasting colours for setting navigational bars apart from other content which simplifies easy access to needed information. But try to keep navigational bars to a minimum.
Reduce Site Loading Time with Proper Design
Use such design on your site that can make your website load faster such as avoiding nested tables, using CSS, keeping code clean, removing excess white space, reducing the number of plugins, splitting long pages into multiple shorter pages, removing unnecessary images and reducing scripts.
Add a Site Map to the Website
Site Map is similar to a table of content, which is considered as the most useful section of a book. The map is guidance to your website. Always remember to revise sitemap regularly.
Place Call to Action Buttons Effectively
At the time of designing your site, add a call to action buttons to direct the viewers to take an action like buy, know more add to cart. These buttons should preferably be the largest buttons on a given page and should be made in contrasting colours to attract an audience and make them stand out. They should have easy and simple language so as to convey easily about what action the viewer is supposed to take.
Add Header and Footer for Fast Information Access
The header is located on top while Footer is located at the bottom of the web page bottom. Design them to be informational and not untidy. Put links to all those essential pages on your website that potential customers and viewers would like to visit before making any purchase or enquiry.
Use Standard and Simple Coding
Use accepted and clear conventions- left to right and top to bottom. These tags should follow an order. Use standard and simple file names for documents and follow SEO friendly coding pattern while designing your website.
Quite simply, with a little bit of planning and organisation website designing can be so much simpler. Apart from this one of essential things, which you should take away from this article is the importance of being responsive and