Every mobile app success depends on how its marketing and development takes place. Any developer who is good at programming and has technical skills can start making mobile applications after obtaining satisfactory details of the application development. Though, they require considering the difficulty consisted in mobile app development. Otherwise, they may have to pay high rates for their mistakes with their app eventually failing on the app stores. Let us have the look on the mistakes, which every mobile app developer should avoid in accomplish success.
Including too many features
Developers might think that building mobile apps with extended features would be a great benefit. Though it is not the proper method to consist too many features at the first launch; a user finds the app quite tough to appreciate and may not be able to know what is helpful for them and what not is, thus losing interest. A mobile application should be user-friendly, simple and essentially meaningful. End-user look for apps which are simple to use and easy to understand. An application loses its aim if it has too many features included into it.
So, firstly it is essential to know the purpose of will serve and then include only those features which are useful and useful for end users, to prevent any complications. Later a developer can add more features in the future launches.
Focusing everywhere other than on the user experience
A developer should develop mobile applications by keeping the users at the centre. It is important to focus on user experience feature, as the end-users should find the app simple, attractive and simple to use. The UI of an app should be easy to learn and intuitive. An application should be impressed users and give them an improved experience.
Developing on multiple platforms in the first go
Developers should not create applications for several mobile platforms, all at once. It is essential to first focus on one mobile platform and then move to the others. In future, if there are any changes, the developers will have to work on all the platforms, resulting in a time-consuming and high budget. So, it is essential to building a proper strategy for the launch, on one platform first and then on the other platforms.
Not keeping room for flexibility
For creating an application, a developer should always develop an app which is flexible enough to include updates. Updating is a constant procedure; an app should work in latest updated versions as well. It is crucial for a developer to check that the application work flawlessly and efficiently even after updating mobile operating system many times. Flexibility is the one of the major cause for the failure of a mobile app, as they will become less useful after some time.
Improper monetization planning
Proper monetizing your application is a tough task. Many developers fail to plan on the aspect of monetization because they think they will earn easily with ads or users will pay for their apps. Developers can have two versions of an app i.e. a free version and premium version including added features and also keep in-app buy option. Regularly placing ads on visited apps can also assist in earning incomes. Different options combination is also useful. Whatever option developers opt, it should suit their requirements. They should plan this features in the starting phase to avoid future losses.
Lack of understanding of the importance of marketing
Uploading a mobile application at the store does ensure success. Its marketing is also important, as the user should come to know about its release. Developers should not wait to promote the app after its launch in the store. Visibility is essential from the starting for which they should promote their application well in progress. Without a proper marketing strategy, a mobile app will get lost completely in this highly competitive era, resulting in its failure.
Avoiding mistakes will much likely assist mobile app developers to succeed in app stores; keeping the users engaged will enhance the ROI. In fact, the idea of the application may be advanced, but the implementation of the idea is equally important. Putting the efforts in the right way will assist the mobile app developers to develop applications that user love and achieve proper results.
CultIt has vast experience in mobile app development across all leading platforms like Android, iOS, Blackberry and Windows with a strong back-end development team. Our mobile app developers are expert in building robust and innovative mobile apps, offering our clients an alluring user experience!