Mobile app development and the launch of a mobile app successfully are not for the faint-hearted.
There are billions of applications available for Android and iOS users. Developing something compelling and unique that engage users on a frequently is the dream everyone seeks to. But usually mobile apps fail short of hitting the mark on these goals.
What if we told you that below our simple process for developing and launching an app would get you closer to successfully meeting your engagement roles, business and traffic?
At CultIT we’ve worked with many clients and our mobile apps are now used by millions of happy customers. Developing and releasing apps that wow and pleasure users is like our bread and butter.
We’ve come up with a simple but effective process to assist you to understand the main phases to develop a successful app.
Phase 1: Define your goals
The very first phase in any project is to have a clearly defined set of goals including user goals, engagement goals and business goals. Perhaps the single most essential important question you suppose to ask yourself is: what is the difficulty you are trying to solve for your target audience? Is that a real issue? If so, is your planned solutions going to really solve it? Following are the main questions you have to answer in order to clearly define goals:
What are the key use cases for your app?
What is your ideal target audience?
What is the user need your mobile product will solve?
What are your business objectives for the app? Are they realistic?
How will you evaluate the success of your app?
Once you got the answers of these questions, you can look at the recognised players on the market and find out to offer a better option than what they provide. No matter you select to create an amazing user interface or the less decent method of duplicating the lead product and demoralising rate, it is always vital to have a strategy.
Phase 2: Learn from competitors
So now you have an idea for developing an app and you think your solution will be best than anything else currently available on the market. Great!
Before you document all app requirements and begin discussion design options and user flows, you should appropriately research all existing competitors. Not only direct competitors, also research every company which offers similar value to a user even if you don’t think they provide the same value proposition as your future app. Look at what they provide, how their user experience flows from one screen to another and one task to another. Read the reviews given by the online user for the competing apps. The main goal of the competitive research is to see what your competition does well, what they don’t do well and what they don’t do at all. Then compare what you offer and what they provide.
Phase 3: Conceptualise your interface
Great mobile applications start with a great UI concept and then work to develop solutions to reach this interface. The modest way to get moving on this side of the design procedure is to outline how you predict your interface and how your application workflow might develop.
Once you are happy with your basic concept, it’s time to pull in the developers and designers to start with wire framing. At CultIT, we have highly skilled and experience mobile application designers who are aware of the common pitfalls of mobile application development. Hire us for the project at an early phase and we’ll save your money and time by designing an award winning interface for you.
Phase 4: Make technical specifications
Now with goals and clear views in mind on how your application will come together, you will have to define clearly your technical specifications. If you are not a mobile developer or UX expert, it is important to get some professional help at this phase. Mobile app experts understand the realm of potentials opened up by innovative mobile technology. The CultIT team can assist you to choose your development structures and platform which will define how users communicate with your application. Our designers and developers build dynamic and static applications for all platforms. Just tell us about your idea and we will be able to suggest the technical specifications which suit your business.
Phase 5: Create a beta version for testing with potential users
Now the real excitement begins as you develop the beta version of your application. This is about putting your plan into action and coming up with the main, rough repetition of your design. Try to get this basic form to look beautifully like the real thing. With tools like Proto.io, Axure and Irise you can develop a working prototype without writing a single line of code. And then by using platforms like UserTesting.com you put your prototype in front of a potential user and get their reviews. Equipped with this reviews, you will be in a place to make some final changes to your application before launch. If the review calls for fundamental changes to the way your app functions, then you must return to the wireframing and tech spec phases and run through the second round of beta testing before launch.
Phase 6: Launching version 1.0
Congratulations, your product ready to launch! As soon the new version of your product is ready, ensure that you send it through ongoing hard testing. Work out how your app will be distributed and open up your sales medium for business. Make sure you have appropriate web analytics tracking in place to record and measure your success.
Phase 7: Marketing your app
Developing an app and launching is a just half battle. Purchasing mobile application needs serious research, but it is well worth. Use the knowledge that you have collected through the development procedure to inform your marketing strategy. Your app certainly means different things to different people, so embrace that and develop branding tactics for each targeted audience you have defined as likely to use your app.
That’s it, folks when done properly, these seven phases are likely to push you and your product ahead of your competitors while offering real value to your user base.